Different ways you can grow your farm business

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Different ways you can grow your farm business

The farming industry is as competitive as the next industry and it’s important to do what you can to grow your farming business. Luckily, there are a variety of ways in which you can do so, making it likely you’ll find business growth ideas that suit your farm.

No business wants to stand still while the rest of the world changes and develops. The same mindset should be implemented on your farm. Do what is necessary to stay relevant and continually grow the business to do better and be better. Let’s take a look at the main ways farmers can go about growing their farm business when things are going well and there’s some spare change in the bank account.


Marketing matters

Many companies underestimate the value of marketing and never have enough of a marketing budget to witness its potential. If farming is going well and you’ve got some extra cash, invest in marketing campaigns and social media management.

There are so many ways to go about marketing, the easiest and most accessible of which is social media. If you don’t have a profile or internet presence by now, you need to make that your top priority. With the social media and internet technology there is today, you won’t even need to hire anyone to do your social media, just follow the prompts and create your own campaigns and set your budgets.

Farm marketing matters in ways that go beyond merely getting your farm’s name out there and spoken about. It’s a way for you to connect with your local and international communities and build a positive brand reputation.  


As do farmers markets

Marketing matters, and so do farmers markets. This is another, more personal, way to connect with your community and build relationships. More so, it’s an opportunity to network and sell your goods. Setting up a stall at a food or farmers market will pique people’s interest and give you direct insight into a niche target market that you could start appealing to with your products and farm values.

A few of the popular farmers markets in South Africa that you can consider attending are:

  • The Neighbourgoods Market in Woodstock, Cape Town.
  • Pretoria Boeremark in Gauteng.
  • The Food Market in Durban.
  • The Karkloof farmers market in Howick, KwaZulu-Natal.


Better agricultural equipment

Another way you can grow your farm is by investing in better agricultural equipment. With better or more equipment, you’ll be able to undertake more tasks and produce at a higher volume, meaning there is more profit to be made at a time. And the way you can afford to do this, even with just a little bit of extra money at your disposal, is through agricultural finance.

The importance of agricultural finance is that it allows farmers to upgrade their farm and produce more crops in order to meet the society’s food demands. It helps them reach a self-sustaining status and be more successful in business in general. If people knew about tractor loans for their agricultural efforts, there would probably more farmers and productive farms in the country.

Use your agricultural finance loan to plant, water, harvest and sell more. You’ll definitely grow your farm business exponentially this way.  


Start another speciality

To grow means to expand. Whether that’s expanding on your marketing methods, your market presence or your farming equipment shed. Another way to expand your farm business is by expanding your speciality and offering more products from your farm.

If you’re comfortable with crops, find something new to grow or even consider a mini vineyard to test your wine-making skills. If you’re looking for something more exciting than watching plants grow, add some animals to your farm and be a crop and dairy farmer. Start something new on your farm. Not only will it give you another product to make money from, but it will reignite your excitement for farming and that’s priceless.  


Make it welcoming to visitors

If business is really going well and you think your farm is ready for a growth spurt, why not make it welcoming to visitors? You can do this in the form of a coffee shop, a restaurant, a petting zoo, a wine or cheese tasting station, a wedding venue, a bed and breakfast or a little bit of everything.

Your farm business doesn’t have to only be about what you send out to retail store shelves or sell on your market tables. It can be a place where people come to relax, enjoy the farm life for a bit and appreciate where the produce comes from. Depending on the size of your farm, you may have to expand your land area, add a section onto the farmhouse or transform an old barn for authenticity and a unique experience. It will also be a place where you can make more money for your farming business in order to grow it further in the future.

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